DATA LEADS KNOWLEDGE

Corporate goals

Data Leads Knowledge

• Corporate goals

• Strategic sales support

• Optimisation of sales measures

• Efficiency evaluation of key sales figures and marketing activities

• Acquisition of new customers

Strategy

• Intelligent use of internal company data

• Precise definition of potential new customer structures

• Score calculation on house level

Geo-based target group analysis

1. Intelligent analysis of existing data
2. Transformation of customer data into media-conform target groups
3. Calculation of the "buyers of tomorrow
4. Identification of potential customers down to the house level

GEO DATA LEADS DIGITAL

Target

Conversion of existing/calculated target group households into
advertising IDs

Strategy

• Geostatistical enrichment of microtypes at household level
  (four households combined)
• Definition of affine target group households at micro-type level
• Data protection-compliant transfer of the affine micro-type ID into the advertising ID
• Integration of the advertising ID on digital platforms as a 3rd data party

Application

• Use of address data for use in programmatic advertising/dialogue marketing

Goals

• Lower costs per lead and sale
• Increase in qualitative traffic
• Significant visibility in the relevant audiences

Strategy

• Awareness
• High visibility and attention in a relevant audience as well as
• Conversion into an active interest (e.g. click on ads).

Engagement

• Optimisation for people who engage more deeply with the product (e.g. long stay on the website).

Action

Further optimisation of the campaign for people who carry out a defined measurable action (e.g. contact or purchase).

Processes

Use of AI-based systems and digitally optimised advertising (DCO).

DIGITAL PERFOMANCE CAMPAIGNS

Goals

• Lower costs per lead and sale
• Increase in qualitative traffic
• Significant visibility in the relevant audiences

Strategy

• Awareness
• High visibility and attention in a relevant audience as well as
• Conversion into an active interest (e.g. click on ads).

Engagement

Optimisation for people who engage more deeply with the product (e.g. long stay on the website).

Action

Further optimisation of the campaign for people who carry out a defined measurable action (e.g. contact or purchase).

Prozesse

Use of AI-based systems and digitally optimised advertising (DCO).

THE FUTURE OF COMMUNICATION

How will people and brands communicate with each other in the future?

People change technologies. Technologies change people. Are we aware that the question is not how we want to live and communicate in the future, but the conscious view that we are already actively shaping it in the here and now?

The impulse lecture shows technological developments from the present, how these could change our actions, thinking and communication between brands, media and people in the future.

"Who will buy my product tomorrow?" Isn't it the crucial question: Who is the "customer of tomorrow"?

Where does the potential customer live? Where does he shop and which products are consumed? Which media accompany the customer in his daily routine and thus represent the media interface between people and brands?

Geo-analytics has the special property of condensing data on people, brands and media on spatial levels, e.g. house level, and thus obtaining exact descriptions of who the potential target group is and where they live.

What does data-driven marketing mean? What are the opportunities and risks of a digital campaign?

What evaluation options does data analytics offer? How can the relevant KPIs be interpreted correctly? How do I optimise a Programmatic Advertising campaign? Why and how are product-relevant audiences differentiated? How do I design a "safe" mode for the optimal implementation of DSGV0?

Questions upon questions, VAN BLISS delivers individual, customer-specific solutions.

The aim of the impulse workshop is to structure the processes of digital advertising from the customer's point of view, to develop learnings and to provide recommendations for action for operational implementation.

This workshop is aimed at the marketing and media department teams of medium-sized businesses who want to successfully implement digital theory in operational practice.

In our keynotes, we use concrete innovations and market and trend research results to show industry developments in the coming years. Together, we will take a look at future scenarios to give you a more precise idea of what developments are in store for you. Furthermore, we want to motivate you to influence these developments and to help shape the future with confidence. Our keynotes inform and motivate and are thus the perfect start for an innovation process.

Our workshops serve to deepen trend knowledge and to achieve a uniform understanding of future developments as a team. We usually start with a trend keynote that inspires the participants and forms the basis for the subsequent exchange. Together we then work out, for example, images of the future or concrete ideas for innovation, or we start working on trend radars and roadmaps.

With our strategic decision-making tools, we offer you a compass to guide you through the innovation process. We provide the trend knowledge, you provide the in-house expertise. Together we identify and prioritise the relevant trends for your company in several workshops. We arrange these on a radar that gives you an overview of the trends you need to consider in your strategic orientation. We then derive measures from the radar and structure them in a roadmap so that you have a concrete timetable for the current and future initiatives in your company.